Beyond the Bestseller

Why Your Coaching Content Is Your Book (And How to Publish it FAST) with Kareen Aristide

In this episode of the Beyond the Best Seller podcast, host Kelly Schuknecht interviews Kareen Aristide, author of 'Dare to Rise'. They discuss Kareen's journey of writing a book with her family, her coaching initiatives aimed at empowering women entrepreneurs, and how she transformed her coaching materials into a published work. Kareen shares insights on marketing strategies for authors, her upcoming projects, and the importance of understanding mental health through personality types. The conversation also delves into the writing process and the significance of journaling as a tool for self-discovery.

We dive into:

• The surprising story behind how Kareen, her husband, and two of her five children all published books at the same time.
• How Kareen took 90 small coaching videos and their transcripts to easily create a book of 21 daily reflections.
• Why her small, niche book, Dare to Rise, acts as an excellent marketing tool to introduce people to her coaching approach.
• How she created a live 21-day book reading on LinkedIn, YouTube, and Facebook, using a Discord community to drive engagement.
• The personalized mental health strategies (based on the DISC model) that work best for D-type and C-type personalities.

Resources & Links Mentioned:

• Book: Dare to Rise: Transformational Reflections to Know Your Vision (Available on Amazon)
• French Edition: Ose aller plus haut (Available on Amazon)
• Website/Socials: Google "Kareen Aristide" or find her on all major social platforms, especially LinkedIn.

Stop Waiting for Motivation! The Executive Roadmap to Long-Lasting Change with Hilda Fainsod

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Hilda Fainsod, author of 'Power Up: The Executive Roadmap to Transforming Life in Business.' Hilda discusses the importance of motivation, the challenges of sustaining change, and the significance of awareness in personal and professional development. She emphasizes the need for micro-decisions and the impact of busyness on achieving a fulfilling life. Hilda also shares her journey of writing her book in English and the challenges she faced along the way.

We dive into:

• Why inspiration comes after action, not before it.
• The difference between a goal and establishing a purposeful identity (and how to focus on the latter).
• How to trick your "survival brain" with small, short, tiny activities to overcome doubt and fear.
• The 3 C's for disrupting your stress response: Catch, Cancel, and Correct.
• Hilda's journey of writing her book in English as a second language and her advice for aspiring authors, including the power of an accountability partner.

Hilda’s story is proof that embracing big challenges is possible. This episode is an essential listen for any business owner or thought leader ready to move past excuses and finally sustain the transformation they seek.

Resources & Links Mentioned:

• Hilda's Book: Power Up: The Executive Roadmap to Transforming Life in Business AmznAmazon.com: POWER UP: The Executive Roadmap to Transforming Life and Business: 9798891096691: Fainsod, Hilda: Books
• Hilda on Social Media: Find Hilda Fainsod on social media at @HildaFainsod.
• Book Mentioned: Atomic Habits by James Clear.
• Book Writing Resource: Self-Publishing School.

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Hilda Fainsod's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

How I Finally Wrote My Book Through Divine Guidance with Terri Murphy

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Terry Murphy, author of 'Journey to My Soul.' Terry shares her transformative journey of meditation, emotional healing, and the importance of prioritizing happiness. She discusses her personal experiences with spiritual awakening and how she helps others connect with their divine selves through life coaching. The conversation explores various methods of meditation, the significance of journaling, and the power of perspective in overcoming life's challenges.

 

In this episode, we talk about:

• Why Terri was "divinely guided" to write her book and why her main purpose is helping people understand the importance of putting happiness first.
• The difference between a "divine thought" (which is unquestionable) and your own thoughts, and how to tell them apart.
• Terri's journey with a structured, brainwave-inducing meditation system that helped her peel away layers of old emotions and trauma.
• How stress and negative emotions can block your connection to your soul or divine guidance.
• Practical ways to begin tuning down the volume on your mind, like watching your thoughts or getting into the silence.
• Why finding your connection looks different for everyone whether it's meditation, running in nature, or just asking yourself guiding questions.
• The profound, cathartic release that finally allowed Terri to write her book after years of blocking dark emotions.
• The incredible, literal experience of seeing her own soul in physical, energetic form.
• A powerful story of a young man who transformed his life by shifting his perspective on a painful, uncontrollable situation.

Resources & Links Mentioned:

• Terri Murphy's Book: Journey to My Soul: Following Divine Navigation https://amzn.to/44hX8pj
• Terri Murphy's Website: www.thinkhappybehappy.com
• Terri Murphy's Other Book: https://www.amazon.com/10-Minutes-Happier-You-Positive/dp/1733338594
• Elizabeth Andrews' Episode: Kelly mentions Elizabeth Andrews' episode on journaling and her book on saying no.
• Hal Elrod's Book: The Miracle Morning.

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Terri Murphy's story. For more resources to help you write and market your book, visit www.kellyschuknecht.com.

Stop Trying to Write a Book: The Only Mindset Shift That Gets Your Manuscript Done

In this conversation, Carla Ondrasik discusses the transition from merely trying to actually doing, emphasizing the importance of taking action to achieve personal goals. She shares her own experience of overcoming mental barriers and highlights the significance of motivation in the process of personal growth.

Resources & Links Mentioned in the Episode:

• Carla's Book: Stop Trying, The Life-Transforming Power of Trying Less and Doing More https://amzn.to/4p1tnRP
• Carla's Website: Get the Try Baby Test and more resources at https://stop-trying.com.
• Connect with Carla on Instagram: https://instagram.com/carlaondrasik.
• Book Recommendation: The Book You Were Born to Write by Kelly Notaras.
• Connect with Kelly Schuknecht: Find her on LinkedIn, Instagram, and at https://kellyschuknecht.com

CANCER CURE COVER-UP? Winning the War on Cancer & The Beljanski Story

In this episode of Beyond the Best Seller, host Kelly Schuknecht interviews Sylvie Beljanski, author of 'Winning the War on Cancer.' Sylvie shares her personal journey, the impact of her father's research on natural cancer treatments, and the challenges faced in bringing this knowledge to the public. The conversation explores the importance of integrative medicine, the role of her book in educating others, and the future of cancer treatment and prevention.

We dive into:

• The dramatic story of Dr. Mirko Beljanski and how his research challenged the medical establishment.
• Why Sylvie, a lawyer, gave up her career to ensure this critical knowledge did not disappear.
• How the Beljanski Foundation secured validation of her father’s plant extracts from institutions like Columbia University and Kansas University Medical Center.
• The unique properties of these extracts: working selectively against cancer cells, demonstrating no toxicity, and showing effectiveness in synergy with chemotherapy and radiotherapy.
• Insights into how cancer can be linked to long-term exposure to toxic environments, emotional stress, and a tired immune system.
• Practical advice and protocols for an integrative approach that are shared directly in Sylvie’s book, Winning the War on Cancer.

Resources & Links Mentioned:

• Guest’s Book: Winning the War on Cancer AmznAmazon.com: Winning the War on Cancer: The Epic Journey Towards a Natural Cure eBook : Beljanski, Sylvie, DuBeau, Gretchen: Kindle Store
• Beljanski Foundation (Research Archive): beljanski.org
• Maison Beljanski (Products & Coaching): MaisonBeljanski.com
• Sylvie's Podcast: The Beljanski Cancer Talk Show (on Spotify)

How to Heal Deep Trauma and Break Perfectionism with Erica Bonham

What if the things holding you back perfectionism, over-responsibility, and the pressure to achieve aren't character flaws, but rather trauma responses that have become culture?

As business owners and thought leaders, we often focus on the "ascending path" of growth: creating new patterns and positive self-affirmations. But what happens when that work feels hollow? My guest today, Erica Bonham, author of "Always Enough, Never Done", explains why we need to embrace the descending path of deep work the messy, necessary process of healing trauma and decolonizing the way we think about success and self-improvement.

Erica, a therapist, breaks down the concepts of Big T, Little t, and even ancestral trauma, explaining how seemingly innocuous "drips" of unresolved experiences can shape our personality and culture. We also dive into the vital importance of finding a therapist who is attuned to you and why therapy should be an evolution toward equity and community. This is a must-listen if you're writing a book or building a business and realize you need to clear out the root cause of what's keeping you stuck.

Inside this episode, you’ll discover:

• Why trauma doesn't give a shit what we know and why deep processing is required for true transformation
• The three categories of trauma and how perfectionism, urgency, and individualism are often trauma responses that have become cultural norms.
• Erica's mission to decolonize therapy by emphasizing nuance, emotional safety, and recognizing the client as the expert of their own life.
• Why avoidance and resentment around people-pleasing will ultimately cause harm if you don't look at the root of the issue.

Resources Mentioned:

• Purchase Erica’s book, Always Enough, Never Done: https://a.co/d/0icARnT
• Erica’s Website (for signed copies, workbook, and course packages): avoscounseling.com
• Free Resource: 11 Polyvagal Resources and 6 Guided Meditations: 11 Embodied Practices To Get Out of Overwhelm and Back to Badass
• Benjamin Hardy’s book: Personality Isn’t Permanent

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Erica Bonham's story.

For more resources to help you write and market your book, visit kellyschuknecht.com.

The Secret to Memorable Presentations with Dr. Christie McMullen

Ever feel like your presentations or meetings aren’t landing the way you want? Dr. Christie McMullen shares how to make every interaction memorable using her four-part “Learning Can Stick” framework: Safe, Logical, Fun, and Memorable.

In this episode, we break down how business owners, coaches, and authors can turn any learning moment — from sales calls to team meetings — into engaging experiences that actually stick. Christie also explains neurosignatures (Slinky, Paperclip, Magnifying Glass, Teddy Bear) and how understanding them helps you communicate better and get stronger results from your team. We also dig into “flooding vs. dripping” information and why it matters for marketing your book or message.

What you’ll learn:

• How to make presentations and conversations truly memorable
• The SLFM framework for delivering engaging learning experiences
• Why your personality is your biggest communication superpower
• What neurosignatures reveal about how people learn and respond
• Flooding vs. dripping information in your marketing

Resources Mentioned:

• Dr. Christie McMullen's Book ➞ Learning Can Stick https://amzn.to/483EELk
• Dr. Christie’s Second Book ➞ Make Work Fun so People Don't Quit https://amzn.to/47JFxHC
• Dr. Christie’s Company ➞ Intentionality Group - http://intentionalitygroup.com
• Dr. Christie’s Podcast ➞ Productive Joy https://www.youtube.com/ ⁨@productive_joy⁩ 
• Connect with Dr. Christie on LinkedIn ➞ https://www.linkedin.com/in/dr-christie-mcmullen/
• Join the Author Power Circle ➞ https://kellyschuknecht.com/author-power-circle/

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Dr. Christie McMullen's story.

For more resources to help you write and market your book, visit kellyschuknecht.com.

How to Use Your Book to Become a Thought Leader with Victoria Pelletier

Does your online presence reflect who you really are? Executive and author Victoria Pelletier shares how to build a personal brand that attracts high-level opportunities — from executive roles to eight-figure deals.

In this episode, we unpack the difference between personal branding and thought leadership, the biggest mistakes leaders make on LinkedIn, and how to build a brand rooted in authenticity rather than company posts or corporate polish. Victoria also breaks down the four core elements of a powerful brand and why writing a book is one of the strongest credibility builders for any thought leader.

What you’ll learn:
• How personal branding differs from thought leadership
• The top mistake executives make on LinkedIn
• How to curate a brand with strategic intentionality
• How to get past imposter syndrome when showing up online
• Why a book elevates authority and opens new doors

Resources & Links Mentioned:
• Victoria Pelletier’s book, Influence Unleashed ➞ https://www.amazon.ca/Influence-Unleashed-Forging-Personal-Branding-ebook/dp/B0CRSC48HK
• Victoria’s book, The Power of Whole Human Leadership ➞ https://www.amazon.ca/Power-Whole-Human-Leadership-Managing/dp/B0D9C53NJJ
•Victoria Pelletier's website ➞ https://victoriapelletier.com](https://victoriapelletier.com/

If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Victoria Pelletier's story. For more resources to help you write and market your book, visit kellyschuknecht.com.