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Beyond the Bestseller is a podcast for professional women, authors, and entrepreneurs who are ready to amplify their influence and impact. Join host Kelly Schuknecht as she dives into conversations with inspiring women who’ve written books to further their careers, build their brands, and share powerful messages. Each episode dives into real conversations, offering insights on writing, marketing, and using a book to open doors and spark new opportunities. Tune in for inspiring stories, expert advice, and the motivation to pursue your own big dreams. Go beyond the bestseller and discover what’s possible.
Episodes

Monday Mar 17, 2025
Build Your Expertise, Elevate Your Business with Ann Carden
Monday Mar 17, 2025
Monday Mar 17, 2025
What does it take to turn your expertise into a million-dollar business?In this episode of Beyond the Bestseller, I chat with Ann Carden, business consultant, author of Expert in You, and founder of the Expert in You Marketing and Media Agency. Ann shares her proven strategies for building lucrative, impactful coaching and consulting businesses by leveraging your expertise, positioning yourself for premium clients, and creating scalable revenue models.
We explore:
- The difference between coaching and consulting, and how to find the right fit for your expertise.
- Why certifications aren’t always necessary—and how to leverage real-world experience to position yourself as a credible expert.
- Ann’s innovative approach to creating high-ticket offers and building a revenue model designed to reach $1M and beyond.
- How to attract premium clients and avoid the common pitfalls of traditional lead generation strategies.
- The inspiration behind her book Expert in You and the lessons she’s learned from building and selling seven successful businesses.
Ann’s insights and actionable advice will inspire you to think bigger, build smarter, and create a business that aligns with your expertise and goals.
Links & Resources Mentioned:
- Grab Ann’s book, Expert in You: https://amzn.to/3PJPfBb (affiliate link)
- Explore Ann’s Expert in You coaching and consulting programs: AnnCarden.com.
- Check out Ann’s YouTube channel for more business growth strategies: Ann Carden YouTube.
- Listen to Ann’s podcast, Expert in You: Available on all major podcast platforms.
If this episode inspired you to elevate your business and leverage your expertise, don’t forget to subscribe, leave a review, and share it with someone who could benefit. For more resources to help you write and market your book, visit kellyschuknecht.com.
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