Lifting Off: Lessons in Business, Empathy, and Selling Smart with Sharon B. Heaton

What does it take to build and sell a business with purpose? In this episode of Beyond the Bestseller, I sit down with Sharon B. Heaton, CEO of SB Liftoff and author of Liftoff: 12 Things to Know Before Selling Your Business. Sharon shares her journey from corporate finance to launching her own M&A advisory firm, helping business owners navigate one of the most important transitions of their lives.

We dive into:

• Sharon’s process for helping founders prepare their companies for sale.
• The power of empathy in negotiations and how it creates better outcomes for both buyers and sellers.
• A touching success story of a family business that grew beyond expectations.
• What women can bring to male-dominated industries and how Sharon leveraged her unique perspective to make an impact.

Whether you’re building a business, dreaming of an entrepreneurial venture, or simply curious about the world of mergers and acquisitions, this episode will leave you inspired to think big and embrace new opportunities.

Links & Resources Mentioned:

• Grab Sharon’s book, Liftoff: 12 Things to Know Before Selling Your Business: https://amzn.to/3ASjF0u (affiliate link)
• Learn more about Sharon’s work at SB Liftoff: https://www.sbliftoff.com/.
• Connect with Sharon directly via email: S.Heaton@sbliftoff.com.
• Explore the Author Power Circle: https://kellyschuknecht.com/author-power-circle.

If you loved this episode, don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration to take their next big step. For more resources to help you write and market your book, visit https://kellyschuknecht.com.